American actress Dylan Mulvaney’s partnership with New York-based cosmetics company Maybelline has sparked backlash online. The 26-year-old social media influencer has previously come under fire for her partnership with several big names like Bud Light, Kate Spade, and Nike, with people taking drastic measures to call out the brands for taking “inclusivity” to another level.
On April 24, 2023, English internet personality Oli London took to his Twitter handle to share an old video of Mulvaney where she can be seen in a before and after video of getting ready by applying Maybelline products. He wrote:
“Maybe he’s born with it, maybe it’s Maybelline. The new face of Maybelline, ladies!”
Maybe he’s born with it, maybe it’s Maybelline 💄
The new face of Maybelline, ladies! pic.twitter.com/rx0EdvOlP3
— Oli London (@OliLondonTV) April 24, 2023
As it happens, the resurfaced video again sparked backlash online with several brands calling out Maybelline for partnering with Mulvaney.
Twitter reacts to Dylan Mulvaney’s partnership with Maybelline
After Dylan Mulvaney’s video promoting Maybelline products resurfaced online, Twitteratis were left furious. One of the users was Canadian psychologist Jordan B Peterson, who pointed out that Maybelline has joined the bandwagon with other big names who have been boycotted because of their partnership with Mulvaney.
Replacing those which put you where you are today for a clown. https://t.co/SLyhTwqkqT
— Dr. Lynn Fynn-derella🐭 (@Fynnderella1) April 24, 2023
Others expressed their anger towards the cosmetic giant and called it out for disrespecting women. Some users also vowed to boycott Maybelline products, which led to #BoycottMaybelline being trended on Twitter.