“There’s going to be no products left”: Boycott Maybelline trends as Dylan Mulvaney partnership sparks backlash online

Daily Report USA

American actress Dylan Mulvaney’s partnership with New York-based cosmetics company Maybelline has sparked backlash online. The 26-year-old social media influencer has previously come under fire for her partnership with several big names like Bud Light, Kate Spade, and Nike, with people taking drastic measures to call out the brands for taking “inclusivity” to another level.

On April 24, 2023, English internet personality Oli London took to his Twitter handle to share an old video of Mulvaney where she can be seen in a before and after video of getting ready by applying Maybelline products. He wrote:

“Maybe he’s born with it, maybe it’s Maybelline. The new face of Maybelline, ladies!”

As it happens, the resurfaced video again sparked backlash online with several brands calling out Maybelline for partnering with Mulvaney.

Twitter reacts to Dylan Mulvaney’s partnership with Maybelline

After Dylan Mulvaney’s video promoting Maybelline products resurfaced online, Twitteratis were left furious. One of the users was Canadian psychologist Jordan B Peterson, who pointed out that Maybelline has joined the bandwagon with other big names who have been boycotted because of their partnership with Mulvaney.

Others expressed their anger towards the cosmetic giant and called it out for disrespecting women. Some users also vowed to boycott Maybelline products, which led to #BoycottMaybelline being trended on Twitter.

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