MILLER Lite was first introduced in 1975 and has sustained its popularity for over four decades.
Although the beer brand was launched by Rheingold Brewery, the beverage has seen a shift in owner over the years.
Who owns Miller Lite?
The Miller Brewing Company is owned by beverage giant Molson Coors.
As a result of a merger between Molson Brewery and Adolph Coors, Molson Coors was formed in 2005.
In October 2016, Molson Coors acquired the Miller Brewing Company.
At the time, a spokesperson for the organization said: “Today represents a historic moment in the evolution of Molson Coors as we emerge as the world’s third largest brewer by bringing together Molson Coors and MillerCoors into a bigger, better organization.
“As one company with an expanded portfolio of iconic brands and a highly focused leadership team, we intend to leverage our increased scale, resources and combined commercial experience to accelerate our First Choice agenda and deliver long term shareholder value.
“Having successfully operated the MillerCoors joint venture since 2008, we know the business well and have been working to ensure that today represents a seamless transition for our customers, partners, distributors and employees.
“It will really be business as usual, with an energized team that is playing to win and committed to setting the bar even higher for the future of our business.”
In 1855, Miller was founded by Frederick Miller after he immigrated from Germany to Milwaukee.
What kind of beer is Miller Lite?
Miller Lite is a light lager beer that was originally marketed with the slogan “Tastes Great!…Less Filling.”
Early commercials for the beer also promoted the lager as “Everything you’ve always wanted in a beer. And less.”
What other beer does Molson Coors make?
Molson Coors is the third largest beer distributer in the world.
In addition to Miller Lite, the company’s list of products includes:
- AC Golden
- Arnold Palmer Spiked
- Atwater Brewery
- Barmen Pilsner
- Blue Moon
- Colorado Native
- Coors Light
- Coors Banquet
- Coors Edge
- Vizzy Hard Seltzer
- Topo Chico Hard Seltzer
- Steel Reserve Alloy Series
- Milwaukee’s Best
- Miller High Life
- Miller Genuine Draft