Budweiser boycott: Drop in sales forces the company to make management changes

Daily Report NEWS USA

Two Anheuser-Busch InBev executives who organised Bud Light’s advert with TikTok star Dylan Mulvaney have been put on leave. Alissa Heinerscheid, vice president of marketing for Bud Light, and Daniel Blake, Budweiser’s group vice president for marketing, faced death threats for their collaboration with the transgender influencer.

“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokesperson said in the email. “Daniel has also decided to take a leave of absence.”

In a blatant attempt to appeal to their lost audience, Bud Light cans will be branded with a camouflage pattern for a short time.

Why are the executives losing their jobs in the first place?

Budweiser has been met with conservative backlash after the decision to partner with transgender Tiktok Dylan Mulvaney in an advert.

The TikTok star posted a video promoting the Bud Light’s March Madness contest which gave customers the chance to win $15,000, and the company also sent the influencer a can with her likeness to commemorate one year since she transitioned genders.

Conservatives have taken the opportunity to attack a publicly visible transgender person by boycotting the brand. Analysts say these sales drops are due to the advert due to other comparable companies posting healthy sales.

According to data from Bump Williams Consulting, parent company Anheuser-Busch InBev sold $71.5 million worth of Bud Light in the week ending 29 April, a 23% drop compared to a year ago. Budweiser sales totaled $31.5 million that same week, down roughly 11%.

READ MORE  NFL Footballs Are Still Made By Hand, And Still Made In America

Biden administration press secretary Karine Jean-Pierre said of a bomb threat against one of the brewery’s facilities that “violence and vitriol against transgender Americans has to stop.”

Budweiser distancing themselves from the advert has also irked supporters of Mulvaney, who see the retraction of the company as a capitulation to the right-wing.

Follow Our Twitter: CLICK HARE

Join telegram Channel : CLICK HARE

Leave a Reply

Your email address will not be published. Required fields are marked *