What boycott? Bud Light controversy led to only a 1% drop in global sales volume, CEO says
Anheuser-Busch’s CEO Michel Doukeris briefly discussed the impact of Bud Light’s promotion with transgender influencer Dylan Mulvaney last month, which was promptly met with backlash that led to a lag in Bud Light sales. On the company’s May earnings call, Doukeris said the beer brand’s dip in sales in the three weeks following the onset of […]
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