Bud Light Off-Premise Sales and Volume Decline in 1st Week of Boycott; Impact ‘Rough, Not Catastrophic’
Sales data is out now showing the first week of the conservative-led boycott of Anheuser-Busch InBev’s Bud Light brand following the world’s largest beer maker’s March Madness activation with Dylan Mulvaney, an influencer who documents her life as a transgender woman. According to off-premise data from market research firm NIQ (formerly NielsenIQ) for the week … Read more