‘IT WAS A MISTAKE:’ Anheuser-Busch loses more than $5B amid Dylan Mulvaney controversy

Anheuser-Busch has seen its value plummet by about $5 billion ever since Bud Light hired transgender influencer Dylan Mulvaney as spokesperson. The partnership has caused outrage for its customers who have protested and vowed to no longer buy the beer.

Since March 31, Anheuser-Busch had fallen 5.02% and lost $4.562 billion in market cap, plunging from $132.38 billion to $127.13 billion by end of day Wednesday, the New York Post reported.

Mulvaney revealed on social media earlier this month that the beer company sent her cans of Bud Light with her face printed on them, as part of the beer brand’s March Madness campaign.

The hashtag #budlightpartner sent many on the Internet raging against the woke move.

A video of Mulvaney in a bathtub drinking a can of Bud Light didn’t help.

Meanwhile, the executive who came up with the divisive marketing move claimed it was an attempt to shift the alcohol brand away from its “fratty” image.

But old photos have surfaced of Alissa Heinerscheid, vice president of marketing for Budweiser, at a Harvard social club event blowing up condoms and chugging bottles of beer.

Heinerscheid has since deleted the pics that were on her Facebook in the album named “Isis Senior Reverse Initiation Scavenger Hunt,” part of the college’s Isis club, of which she was president in 2006.

The school newspaper called the club a “haven of inebriated ditzes,” the Daily Mail reported.

On March 30, Heinerscheid appeared on the podcast Make Yourself at Home where she stated how vital it was for Bud Light to attract more female and younger drinkers if it wanted a future.

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“It means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.”

Heinerscheid added: “Bud Light had been kind of a brand of fratty, kind of out-of-touch humour, and it was really important that we had another approach.”

However, top executives at Bud Light claim they were blindsided by the Mulvaney ad campaign.

“No one at a senior level was aware this was happening,” a source told the Daily Wire.

“Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal,” the insider said.

“Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company. It was a mistake.”

Mulvaney, however, hasn’t backed down and accused her critics of bullying her because she’s an “easy target.”

She said on the Onward with Rosie O’Donnell podcast, “These people, they don’t understand me, and anything that I do or say then somehow gets taken out of context and is used against me and it’s so sad because everything I try to put out is positive. It’s trying to connect with others that maybe don’t understand me. It’s to make people laugh or to make a kid feel seen.”

Anheuser-Busch previously stood by the decision to hire Mulvaney, saying in a statement that they work with “hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.”

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