As calls to boycott Bud Light intensified over the weekend, singer Kid Rock joined the ranks of conservatives criticizing the beer giant’s partnership with transgender influencer and activist Dylan Mulvaney.
On April 1, 2023, Mulvaney announced her partnership with Bud Light by posting a video to her 1.7 million Instagram followers. In the video, Mulvaney said she had just been sent a box of personalized bud light beer cans to celebrate 365 days of being a girl.
While Mulvaney was euphoric, not everyone shared her enthusiasm over the latest partnership, which was viewed as a political agenda to spread gender propaganda.
Suffice it to say it didn’t take long before people took to Twitter to criticize Bud Light and its owner Anheuser-Buschon. The overwhelming margin of criticism was slightly skewed towards the conservatives, including Sweet Home Alabama singer Kid Rock, who reiterated the calls to boycott Bud Light with a viral shooting video on Twitter.
Kid Rock annihilates Bud Light beer cans amid calls to boycott the brand
— KidRock (@KidRock) April 4, 2023
In a 35-second clip, a seemingly annoyed Kid Rock began addressing people, stating, “Let me be as clear as possible,” before firing multiple rounds at bud light beer cans.
In case people missed the controversial singer’s message behind the act, Kid Rock, in an expletive fuelled postscript, said,
Kid Rock, a fierce opponent of gun control, is known as one of the few celebrities who backed Donald Trump’s 2016 presidential bid. Over the years, Kid Rock has become a vocal critic of Democrats and has backed Republican candidates in elections.
https://mobile.twitter.com/EndWokeness/status/1642615815886237697
After Bud Light’s partnership with Mulvaney was vilified on social media, Anheuser-Busch defended its alliance with the transgender activist, saying that the move was not political, but a business decision stemming from the influencer’s popularity and audience reach.
In a statement to Fox News, a spokesperson for Anheuser-Busch said:
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.”
They added that the personalized cans with Mulvaney’s face were a gift intended only for the influencer and will not be sold in stores.
“From time to time, we produce unique commemorative cans for fans and for brand influencers like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
However, many disagreed with Busch on Twitter, who deemed the partnership to be propaganda aimed at furthering gender inclusivity. One user commented:
MAJOR ANNOUNCEMENT:
I don’t care how ice cold it is. I don’t care how hot the Hooters girl serving it is. I am BOYCOTTING Bud Light and Anheuser-Busch. pic.twitter.com/jF6d5y9lvM
— Nick Adams (Alpha Male) (@NickAdamsinUSA) April 3, 2023
Jaimee Mitchell, the founder of the anti-LGBT organization Gays Against Groomers, tweeted saying:
Dylan Mulvaney is the new (botched) face of Bud Light 🤡 @budlight either doesn’t know their customers or they do and just don’t give a shit. I’m guessing the latter. What a disgrace.
— Jaimee Michell (@thegaywhostrayd) April 2, 2023
Robby Starbucks, a GOP congressional primary candidate in Tennessee, wrote:
Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They’ve gone totally woke. Will you ever spend your money with them now? pic.twitter.com/ebtfHUoji3
— Robby Starbuck (@robbystarbuck) April 2, 2023