Dylan Mulvaney is cashing in big time after his disastrous ad campaign with Bud Light destroyed the brand. Mulvaney is charging thousands for speaking gigs as Bud Light’s parent company Anheuser-Busch lays off hundreds of workers.
Anheuser-Busch has seen around $27 billion wiped from its value after partnering with transgender Mulvaney in an effort to turn the beer brand “woke.”
Last weekend, Mulvaney posted an advertisement encouraging students to contact his booking agent with “serious inquiries.”
“University and College friends!” he wrote.
“I am booking speaking opportunities for the upcoming 23/24 school year and would love to come visit.”
His agent, Crista Spadafore, reportedly confirmed to the New Guard that Mulvaney’s speaking fee is $40,000.
This is nearly twice as much as it was a few months ago when he delivered a speech at the University of Pittsburgh for $26,250.
Meanwhile, Anheuser-Busch will lay off nearly 400 workers at its corporate offices over slumping sales at Bud Light, the former best-selling beer in America, as Slay News reported.
The layoffs will not affect front-line workers such as brewery and warehouse staff, the company said.
Instead, the company will eliminate corporate and marketing roles at major U.S. offices, including St. Louis, New York, and Los Angeles.
Anheuser-Busch CEO Brendan Whitworth said in a statement:
“While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.
“These corporate structure changes will enable our teams to focus on what we do best — brewing great beer for everyone.”
Anheuser-Busch to lay off hundreds of US corporate workers after Bud Light campaign disaster https://t.co/o0BAZ1E8aj pic.twitter.com/PiOKbs50UA
— New York Post (@nypost) July 27, 2023
“The world’s largest brewer, which also sells Stella Artois and Budweiser, on Wednesday said the cuts would affect less than 2% of its roughly 18,000 U.S. workforce,” according to The Wall Street Journal.
In the week ended June 17, Bud Light suffered its steepest weekly drop since its disastrous tie-up with Mulvaney, falling an eye-popping 28.5% versus a year ago, according to sales figures issued by Bump Williams Consulting and NielsenIQ.
Then over the Fourth of July weekend — the most important beer-drinking holiday on the US calendar — Bud Light sales fell 23.6% in the one-week period ending July 8 compared to the same week in 2022, Bump Williams’ data showed.